Redefining What’s Beautiful – Team Running IT

9 May

Happy Thursday all!

It has been a crazy busy week! One in which I’m proud to say I’ve been hitting the gym and yoga with enthusiasm! Feeling motivated and strong buddy! And a large part of that is due to the Under Armour  campaign “What’s Beautiful?”


You can check out the details at the video above BUT in case you’re wanting all your info here I’ve included a little blurb from the page below!

Together we’re redefining the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

Personally, I’m beyond excited for this campaign. Why? Because my whole life I’ve struggled to define my OWN beauty by what everyone ELSE thinks of me. I’ve never really felt I was ‘pretty’ or ‘beautiful’ or what everyone else in the world considered that. Which is a huge problem in my own personal life. Also, as a dance teacher/coach, I work with young girls and women. Those that are as young as 2 years old, through college and beyond. I see the struggles begin in these young girls and women so early and it breaks my heart when one of them tells me they don’t feel pretty, or worthy of someone, or that they are not part of the ‘in crowd’ (middle school is a fickle biotch people).

So I am proud to be a part of something that sets out to redefine society’s idea of what a beautiful woman is. To me she is STRONG, DETERMINED, and CONFIDENT. She sets goals and gets after them. And if she falls…well she gets back up and keeps going. She never gives up.

I am also proud to say I am part of Team Running It!! Woot woot! My girl Melissa is a team captain and there is no other person I’d like to have leading me in this endeavor than her. A few words from the women herself...

 Women are always busy and often our busyness becomes the reason excuse we neglect to put the effort into achieving our fitness goals. I would love to have you join Team Running It and Run Your Life, Don’t Let It Run You!  Once you’ve signed up and declared your fitness goal individually, you can join my team here and you bet I’ll be following you, cheering for you, and even posting a few challenges along the way as well!!

She has conquered many a lofty fitness/health goals, but also just life in general. I look at her and see exactly the woman I want to be. She inspires me daily and I am so glad to call her a friend, a teammate, and my own personal runspiration.


Ok…pulling it together now.

So what is my goal/challenge for this session of What’s Beautiful?

To stop defining myself by a number on the scale! To believe that I am BEAUTIFUL and WORTHY of success and happiness!



(Note: NO scales were ACTUALLY harmed in the writing of this post….just a GREAT pic I found…and just know if I were to ACTUALLY take a hammer to my scale…the results would be MUCH uglier…like itty bitty pieces would be all the remains…moving on)

I’ve come to realize over the past few months that I’ve been unhealthily addicted to getting on a scale and defining myself by the number I’ve seen. So overcome by the fear of gaining back weight that I lost sight of WHY I started my journey in the first place. It wasn’t for a specific number on the scale. It was just to LOSE the weight. To be HAPPY again. And by defining myself on that scale all I’ve been lately is UNhappy. And I’m sick of it. So for the month of May I’d thought about ditching the scale and this competition gives me the extra push. The scale has been moved out of the bathroom and hidden. Now I judge ME by how I feel and what I am doing….NOT by the number I see on a daily basis (or sometimes TWICE daily basis….sick…absolutely sick!)

You can follow me journey HERE. I’ve got some other goals (more measurable ones at that…like a sub2 hour half) I’m striving for as well, but this one is a biggie for me. And I think it will help me in advancing in my other goals and just general life happiness.



Not enticed yet? Need even MORE of a reason to just get after it?! Well if you like competition this is the place for you! After 8 weeks, Under Armour will announce the 10 finalists who’ve documented the most impressive, motivated, monumental stories.  Under Armour will select two winners from those ten; one will be voted on and chosen by the community. The three women with the most epic personal journeys will win a trip to the Armour Retreat in Costa Rica for four days of yoga and surf lessons, with spa treatments, massages and meals prepared by a personal chef!


Ready to join? What will be YOUR goal?

2 Responses to “Redefining What’s Beautiful – Team Running IT”

  1. We Are 2Fit2 Quit May 9, 2013 at 6:58 AM #

    From a guys standpoint, I really admire your heart! I wish your team the best as it keeps rockin the fitness world 😉

  2. Taras May 9, 2013 at 1:11 PM #

    Since you became a part of my family, I have seen some of your struggles and all of your remarkable progress in achieving your goals. There is no doubt that you are a Beautiful Person Amy! Keep on being a inspiration to all of us!

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